Protecting your private information is our priority. This Statement of Privacy applies to the and Red's Alternative governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Red's Alternative Inc include and Red's Alternative. The Red's Alternative website is a ecommerce site. By using the Red's Alternative website, you consent to the data practices described in this statement.

TRUSTe Privacy Program

Red's Alternative is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Because we want to demonstrate our commitment to your privacy, we have agreed to disclose our information practices and have our privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this policy, you should first contact us at If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at TRUSTe may serve as a liaison with us to resolve your concerns.

Safe Harbor Certification

The United States Department of Commerce and the European Commission have agreed on a set of data protection principles and frequently asked questions (the "Safe Harbor Principles") to enable U.S. companies to satisfy the EU law requirement that personal information transferred from the EU to the United States be adequately protected. Consistent with its pledge to protect personal privacy, Red's Alternative complies with the Safe Harbor Principles.

Additional information about the Safe Harbor program is available at the U.S. Department of Commerce's website at

Collection of your Personal Information

Red's Alternative may collect personally identifiable information, such as your name. If you purchase Red's Alternative's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. Red's Alternative may also collect anonymous demographic information, which is not unique to you, such as your age. We may gather additional personal or non-personal information in the future.

Information about your computer hardware and software may be automatically collected by Red's Alternative. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Red's Alternative website.

Red's Alternative encourages you to review the privacy statements of websites you choose to link to from Red's Alternative so that you can understand how those websites collect, use and share your information. Red's Alternative is not responsible for the privacy statements or other content on websites outside of the Red's Alternative website.

Use of your Personal Information

Red's Alternative collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Red's Alternative may also use your personally identifiable information to inform you of other products or services available from Red's Alternative and its affiliates. Red's Alternative may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Red's Alternative does not sell, rent or lease its customer lists to third parties.

Red's Alternative may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. Red's Alternative may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Red's Alternative, and they are required to maintain the confidentiality of your information.

Red's Alternative may keep track of the websites and pages our users visit within Red's Alternative, in order to determine what Red's Alternative services are the most popular. This data is used to deliver customized content and advertising within Red's Alternative to customers whose behavior indicates that they are interested in a particular subject area.

Red's Alternative will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Red's Alternative or the site; (b) protect and defend the rights or property of Red's Alternative; and, (c) act under exigent circumstances to protect the personal safety of users of Red's Alternative, or the public.

Use of Cookies

The Red's Alternative website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.  

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Red's Alternative pages, or register with Red's Alternative site or services, a cookie helps Red's Alternative to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Red's Alternative website, the information you previously provided can be retrieved, so you can easily use the Red's Alternative features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Red's Alternative services or websites you visit.

Security of your Personal Information


When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.  

Verisign is an independent, third-party company engaged in the development of digital trust. Verisign provides authentication of Internet services, digital identity and intellectual property. By clicking on the Verisign logo, the Verisign website will serve up a web page that confirms that Red's Alternative is "Verisign Authenticated."

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Red's Alternative by contacting us here:
- Web page:
- Email:
- Phone: (866)492-9360

Changes to this Statement

Red's Alternative will occasionally update this Statement of Privacy to reflect company and customer feedback. Red's Alternative encourages you to periodically review this Statement to be informed of how Red's Alternative is protecting your information.

Contact Information

Red's Alternative welcomes your questions or comments regarding this Statement of Privacy. If you believe that Red's Alternative has not adhered to this Statement, please contact Red's Alternative at:

Red's Alternative Inc
1744 Gerritsen Ave
Brooklyn, New York 11229

Email Address:

Telephone number:

Effective as of January 18, 2018